ABOUT
We are a team of experts in Human Factors, User Research and UX, passionate about Human Centred Design. We aim to help create solutions that positively impact lives by focusing on the people who will use them.
Our Founder Annmarie, has over 12 years experience collaborating with multi-disciplinary teams to drive desirable, technically feasible and commercially viable solutions, grounded in Human Centred Design principles. Day-to-day she supports customers with strategic planning and decision making, including Product Management support, HF Strategy Consulting and Design Innovation Workshop facilitation. In her spare time you’ll find her surfing, snowboarding or out in the hills with her dogs!
ANNMARIE NICOLSON
DIRECTOR & HUMAN FACTORS CONSULTANT
Laura has a background in Psychology and 8 years experience supporting clients in safety-critical and medical industries. Specialising in medical device development, she works closely with customers to ensure systems are safe and effective to use. Her expertise includes Use Related Risk Assessments to planning, moderating, analysing and reporting of HF Formative and Summative evaluations. When not reading or playing video games, Laura loves keeping fit at jiujitsu and exploring Bristol’s restaurant scene.
LAURA MCDOWALL
LEAD HUMAN FACTORS CONSULTANT
Having worked both client-side and in consultancy, Claire has a balanced perspective of the HFE process, and a keen eye for detail. Along with her background in biochemistry, and a PhD in paediatric medical device design, Claire uses her knowledge of pharmaceuticals, biology, and human factors to help deliver meaningful products to users. When not at her screen, you’ll find Claire behind her sewing machine, or out walking her beloved Westies!
CLAIRE ROBERTS
Molly is our Human Factors and Design Consultant, experienced in HF for the medical industry. She supports HF activities including moderating remote and in-person exploratory research and usability interviews. Molly is also a visual artist and pursues her interest in tools and principles related to visual facilitation and service design, to understand and enhance experiences.
MOLLY NORTHCOTE
HUMAN FACTORS & DESIGN CONSULTANT
Sophie is our User Researcher with a background in Human Factors. After graduating with a BSc in HFErgonomics from Loughborough Sophie worked as an Insight and Innovation Consultant, spanning front end innovation, user research and design strategy. With an enthusiasm for understanding human behaviour and how people interact with their surroundings, Sophie supports HF activities and conducts exploratory research and usability interviews. When she’s not at work you can find Sophie behind a sewing machine, climbing a hill or exploring the world.
SOPHIE USBORNE
Adam is a Senior Human Factors Consultant with over 12 years experience applying the principles of User Centred Design. With a background spanning automotive, product and medical device engineering, Adam has a passion for concept development and putting the user at the centre of the design decision-making process. Outside of work, you'll find Adam watching the football or making the most of Bristol's food and music scene.
ADAM SMITH
Our Founder Annmarie, has over 12 years experience collaborating with multi-disciplinary teams to drive desirable, technically feasible and commercially viable solutions, grounded in Human Centred Design principles. Day-to-day she supports customers with strategic planning and decision making, including Product Management support, HF Strategy Consulting and Design Innovation Workshop facilitation. In her spare time you’ll find her surfing, snowboarding or out in the hills with her dogs!
ANNMARIE NICOLSON
DIRECTOR & HUMAN FACTORS CONSULTANT
Laura has a background in Psychology and 8 years experience supporting clients in safety-critical and medical industries. Specialising in medical device development, she works closely with customers to ensure systems are safe and effective to use. Her expertise includes Use Related Risk Assessments to planning, moderating, analysing and reporting of HF Formative and Summative evaluations. When not reading or playing video games, Laura loves keeping fit at jiujitsu and exploring Bristol’s restaurant scene.
LAURA MCDOWALL
LEAD HUMAN FACTORS CONSULTANT Molly is our Human Factors and Design Consultant, experienced in HF for the medical industry. She supports HF activities including moderating remote and in-person exploratory research and usability interviews. Molly is also a visual artist and pursues her interest in tools and principles related to visual facilitation and service design, to understand and enhance experiences.
MOLLY NORTHCOTE
HUMAN FACTORS & DESIGN CONSULTANT Adam is a Senior Human Factors Consultant with over 12 years experience applying the principles of User Centred Design. With a background spanning automotive, product and medical device engineering, Adam has a passion for concept development and putting the user at the centre of the design decision-making process. Outside of work, you'll find Adam watching the football or making the most of Bristol's food and music scene.
ADAM SMITH
Having worked both client-side and in consultancy, Claire has a balanced perspective of the HFE process, and a keen eye for detail. Along with her background in biochemistry, and a PhD in paediatric medical device design, Claire uses her knowledge of pharmaceuticals, biology, and human factors to help deliver meaningful products to users. When not at her screen, you’ll find Claire behind her sewing machine, or out walking her beloved Westies!
CLAIRE ROBERTS
Sophie is our User Researcher with a background in Human Factors. After graduating with a BSc in HFErgonomics from Loughborough Sophie worked as an Insight and Innovation Consultant, spanning front end innovation, user research and design strategy. With an enthusiasm for understanding human behaviour and how people interact with their surroundings, Sophie supports HF activities and conducts exploratory research and usability interviews. When she’s not at work you can find Sophie behind a sewing machine, climbing a hill or exploring the world.
SOPHIE USBORNE
OUR EXPERTISE
We combine our creative Human Centred Design and technical Human Factors Engineering knowledge to create a tailored approach to suit your needs.
Human Centred
Design
User Research & User Experience (UX)
Design Strategy & Product management
Insights & Innovation
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Human Factors &
Usability Engineering
Post-market surveillance
Use Related Risk
Formative & Summative Testing
HFE Reports for regulatory submissions
& Expert reviews
OUR PROCESS
We follow a harmonised Human Centred Design and Medical Design Control process, which has gained us the trust of some of the world’s most reputable companies.
OUR LOCATION
Our creative studio in South Bristol is the perfect workspace for conducting research studies and holding workshops and meetings.
Let’s discuss how we can implement our expertise in Human Factors and User Research to help you achieve a successful product launch.
