We are Human expands to USA: New Research facility in Atlanta, Georgia

We are delighted to announce We are Human’s expansion into the US and introduce our state-of-the-art User Research and Human Factors (HF) facility in Sandy Springs, Atlanta. After years of conducting user research, formative and validation HF studies across the US, establishing our presence in this dynamic city is an eagerly anticipated move.

Our Director and Principal Consultant, Annmarie Nicolson, has relocated and will lead US and UK operations from Atlanta.

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WHY ATLANTA?

After extensive research, Atlanta proved to be the ideal location for We are Human’s next phase of growth. It offers a promising market, enhances participant recruitment efforts, and aligns with our company culture and global connectivity objectives. These are some of the reasons we chose Atlanta:

Participants

Atlanta is a major hub with access to a large and diverse pool of patients and healthcare professionals (HCPs). Importantly, this participant pool is relatively unsaturated, making it an excellent resource for user research and human factors studies.

Recruitment

We have established strong partnerships with four specialised recruitment agencies in Atlanta, ensuring efficient and high-quality participant recruitment.

Market Opportunity

While Atlanta is a popular destination for HF specialists to conduct studies, the city has a notably low density of HF consultancies specialising in medical devices. This presents a unique opportunity to establish a strong local presence and fill a market gap.

Location

Atlanta is a travel sweet spot. Its central position allows seamless connections to and from the UK, Europe, and North American cities, making it ideal for coordinating studies across regions.

Culture

Atlanta’s inclusive atmosphere and dynamic culture make it an attractive place for both our team and visiting clients. The city offers:

  • diverse culinary scene, with flavors from around the globe.
  • Rich arts and music, including vibrant neighborhoods like Little Five PointsMidtown, and Buckhead, each with its own character.
  • A welcoming environment that aligns with our values!
 

“I’m thrilled to announce We are Human’s expansion into the US and to have our own research facility. This has already been a game changer for us and our clients. We’ve designed a beautiful and welcoming venue for our team, clients and participants to spend time in. In 2024 we ran actual use, simulated use, labelling comprehension and formative studies here and look forward to running more research in 2025.”

Annmarie Nicolson, Founder We are Human

Mount Vernon Medical Centre

The research facility is situated in Mount Vernon Medical Centre, a Class A building hosting primary care and specialist practices. It is situated in peaceful surroundings 15 minutes North of Atlanta. We are part of a community of Medical Professionals and Clinical Researchers catering for both patients and healthcare professionals, offering a wealth of experience for Medical Device research. The Centre is 1.5 miles from Pill Hill, where the campuses of both Northside Hospital Atlanta and Emory Saint Joseph’s Hospital are situated.

Accessibility

There is a rich pool for candidates with a diverse population of 200k in a 5-mile radius. There is an easy commute to the Centre by car with ample parking and valet parking available. 

Office

Our office setting is ideal for conducting medical device research, including actual use and simulated use human factors studies.

It is a generous size, with an open plan welcoming reception and waiting room. It boasts state of the art facilities with a clinical viewing suite, home viewing suite, functional office spaces, ample storage for medical supplies, two kitchens and ensuite restroom.

 

Viewing suites

We have two viewing suites that can be tailored to simulate various environments, including home settings, GP/nurse offices, hospital/clinical environments, and surgical suites.

Having both suites, enables us to run multiple studies at once. Our clinical test room is equipped with a Ritter 204 examination table with stirrups, along with water supply and drainage sinks, and ample storage. This setup ensures a safe and clean working environment.

For more information on what we can provide for your next Research study visit our Facilities page.

“We had the privilege of collaborating with We are Human at their impressive facility in Atlanta, GA. Together, we conducted a Formative Study for an innovative point-of-care medical device to gather valuable feedback and pre-validate the device concept by focusing on its usability, user experience, and user interface. Can’t wait for the next one!”

Rebecca Wickham, Consultant, Oxford Product Design

We are delighted with the feedback we have received from both participants and clients. We are so excited about the prospects of our office and US presence and look forward to strengthening relationships with our global clients and new collaborations to come.

Are you looking to conduct a Human Factors Research study for a Medical Device or Health Product in the US? We would love to show you what we can offer.